What is your non-profit? It is it for children, pets, illnesses, or veterans? Marketing is the simply the best solution that you can do to grow your non-profit. The quickest way to get your non-profit successful is by making your site more visible. The best way to do that is always have a fresh and updated look to your website..
An important thing is that you have content that is already relevant to your site, and maintain the site to the best of your abilities.
With marketing your site, comes the most important detail of all making sure you are marketing your material to your target market. If you are a non-profit to cat lovers than you want to reach out to all the cat lovers in your area. The best way to do that is to reach out to your target audience through your website is by social media. Sharing your media to your non-profits Facebook page, Twitter page, Instagram, Google+, etcetera… And if you do not have any of these – well – shame on your marketing person! Having a Facebook page these days is almost as important as having your website! There is a principle
involved that everyone should employ with their marketing – the circle principle (I’ll elaborate on a future post). The easiest way to sum it up is that your website cycles information to your social media pages, and vice-versa. Anything that you produce on your website should go to social media and everything that goes on your social media should link back to your website.
Fresh media is always important, too! Make sure you have fresh content coming out often to make sure that you are relevant with your non-profit! The most important thing for your non-profit is to maintain fresh media, either through social media, press releases, or blogs! Keep your name relevant and always keep yourself in the know!
Until next time.